Well-known in the investment world, television personality Jim Cramer has his share of fans and critics. The former hedge fund manager and CNBC host is now the subject of two ETFs, much to his disliking.

What Happened: First reported in October, two new ETFs centered on Jim Cramer stock picks were filed by Tuttle Capital Management.

The ETFs launched Thursdayand are now available for investors to invest against or alongside Cramer.

The Inverse Cramer Tracker ETF SJIM and The Long Cramer Tracker ETF LJIM are the two ETFs, offering short and long exposure toCramers stock recommendations.

SJIM and LJIM offer investors of all sizes and types convenient one-ticker access to take sides on Jim Cramers recommendations that may otherwise be difficult to execute on their own, a press release said.

The ETFs are actively managed with holdings that golong or short anything Cramer recommends publicly.

Love him or hate him, Jim Cramer is a polarizing figure, Tuttle Capital Management CEO and Chief Investment Officer Matthew Tuttle said. We want to give investors on both sides of the debate a way to express their views, and create products that can provide diversification to traditional portfolios.

Tuttle will serve as the adviser to both ETFs, with the task of following along with Cramers picks each day.

The funds adviser monitors Cramers stock selection and overall market recommendations throughout the trading day as publicly announced on Twitter or his television programs broadcast on CNBC and sells Cramers stock recommendation short, the website for SJIM reads.

The ETFs are expected to have20 to 50 holdings at a time. The positions in the ETFs will typically be held no longer than a five-day trading week, but can be held longer depending on comments made by Cramer.

Related Link: Jim Cramer Says He's Known Novavax Is Worthless For Very Long Time

Why Its Important: Tuttle previously took on ETF manager Cathie Wood with the November 2021 launch of the Tuttle Capital Short Innovation ETF, now known as AXS Short Innovation Daily ETF SARK .

The ETF bet against the high-performing Ark Innovation ETF ARKK and came at a time when high growth stocks were still trading at inflated valuations. The inverse Wood ETF has outperformed many ETFs, including the SPDR S&P 500 ETF SPY , since launching.

Similar to Ark Funds from Wood, investors inthe new Cramer ETFs or those who want more information can sign up for daily trades emails from Tuttle Capital.

Social media has often joked that a recommendation of a stock by Cramer is a death kiss and vice versa, with the stocks he goes negative on being a potential bottom call. This theory will now be battle tested with the new ETFs.

Cramer spoke out about the announced new ETFs shortly after they were filed.

As always I welcome people betting against me. I have done this for 42 years, Cramer tweeted at the time. Those who know that you would have been betting against Apple at 5, Google since inception, Meta at $18, Amazon at ten, Nvidia at $25 and AMD at $5. I welcome all comers.

Cramer also said he has a good track record in his recommendations for the cryptocurrency sector and welcomed his detractors.

I want you to bet against me.

Cramer said the new ETFs will not last long and questioned why they were being launched.

These will be my only comments about this exciting new way for a promoter to make money and I am sure it can be tricked to make me look bad. And it wont be new long after the wagerers move on to CDs and cash Good luck

The new ETFs will show just how many people are willing to financially bet against Cramer after all.

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